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Product reel, 2026

20 sec / 3 formats

Little Amps Coffee

A 20 second launch reel for Little Amps Coffee's online store. It turns a product page into a small story: wake up, pick a blend, check out in two taps.

Watch the full film20 seconds · Sound on when you play
Discipline
Motion design, interface animation
Deliverable
Launch reel in three cuts
Formats
16:9, 1:1 and 9:16, 20 seconds each

The idea

Open on a feeling everyone knows, then answer it with the store itself. The hook reads "Your mornings are on mute." with a volume meter sitting at zero under it, a quiet joke for a brand named after amplifiers.

How it moves

Three feature beats, each built on the product page: pick your size, cart in two taps, subscribe and save. A cursor does the clicking, so the viewer learns the flow just by watching. Warm paper tones and a soft serif keep it feeling like the café, not a checkout.

Beat by beat

7 beats in 20 seconds

  1. 00:02The hookYour mornings are on mute. The volume meter reads zero.
  2. 00:03The turnAmp up your mornings. The sun mascot wakes the palette up.
  3. 00:06Feature 01Pick your size. The size chips on the product page do the talking.
  4. 00:09Feature 02Cart in two taps. The cursor adds a bag without leaving the page.
  5. 00:12Feature 03Subscribe and save. Weekly or monthly, skip any time.
  6. 00:16WholesaleFourteen years of sourcing, roasting and serving, with a note for café owners.
  7. 00:19End cardThe wordmark, the range, and a single Shop all button.

One story, every feed

16:9 1:1 9:16

  • Little Amps Coffee, landscape cut

    Landscape16:9

  • Little Amps Coffee, square cut

    Square1:1

  • Little Amps Coffee, vertical cut

    Vertical9:16

Craft notes

  1. 01

    The interface is the hero

    The product page carries every beat, so the reel shows exactly how ordering works.

  2. 02

    One idea per beat

    Each feature gets one headline and one action. Nothing competes for the eye.

  3. 03

    Cut for every feed

    The same story runs in landscape, square and vertical without losing a beat.

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